What should you think and care about?

• The importance of what not to do (differentiator, price/cost leader)
• Aligning business functions with business strategy
• Making consistent and coherent decisions
• Anticipation of competitor’s counter moves
• The differences between corporate, competitive and functional strategy
• The impact of path dependency on strategy execution
• Sustainability of the firm

What should you be able to execute?

• Formulate a business strategy
• Conduct scenario analysis
• Execute the action steps according to the formulated business strategy
• Anticipate and evaluate competitors' strategies from available data to implement countermeasures
• Organize the business functions