Leadership and Organization

What should you think and care about?

  • The complexity and uncertainty of stakeholder-oriented corporate communication
  • Trade-off between various communication instruments
  • Aligning communication instruments with business decisions
  • Optimize the usage of communication instruments given specific restrictions
  • The difference between a max-min and a min-max strategy

What should you be able to execute?

  • Set up an appropriate team organization and team responsibilities
  • Create a system to align business decisions with communication instruments
  • Optimization under constraints (using Analysis or Excel)