What should you think and care about?

• The complexity and uncertainty of stakeholder-oriented corporate communication
• Trade-off between various communication instruments
• Aligning communication instruments with business decisions
• Optimize the usage of communication instruments given specific restrictions
• The difference between a max-min and a min-max strategy

What should you be able to execute?

• Set up an appropriate team organization and team responsibilities
• Create a system to align business decisions with communication instruments
• Optimization under constraints (using Analysis or Excel)