What should you think and care about?

• Demand Assessment: How to win the customer (value vs. winning proposition)
• Competitors actions and environmental changes
• Impact of own firm decisions on competitors and vice versa (strategic interaction)

What should you be able to execute?

• Use economic and management tools to assess the competitive landscape (PARTS, Porter, STEP) and act accordingly (adjust strategy and tactics)
• Evaluate the strategic position of the firm and competitors (Price/ATC and Value/Price)